Want to improve your storefront window displays? Learn why an attractive storefront is essential, and how to bring more customers in.

Why Having An Attractive Storefront Will Bring More Customers In

The average shopping experience has shifted - just look around and compare older shopping areas to modern malls and supermarkets. If not for the signage, sometimes it can be hard to tell what an older shop offers. Now, modern shopping relies a lot on getting your message across as soon as a passerby lays eyes on your storefront. The best way to achieve that is with a great storefront window display.

When it comes to getting attention, your storefront display is your chance at a first impression. It's crucial that you get it right so you're more likely to convince customers, or better yet, entice them to visit your store.

And you're not just competing against other shops - online shopping has made it so people can find exactly what they want after a few clicks. Your storefront display is a way to show them that you have something they want in stock. It’s your chance to show potential customers why they should pick you over anyone else.

A few mannequins won't float either, there's a fine art to window displays, and we're here to show you the ropes.

The Window

Your shop windows are for more than letting light into the store. They're responsible for allowing people to see in and catch a glimpse of what your service offers. Because of this, you'll want windows that are clear, strong and frameless to ensure people have a clear view of your shop.

Our structural laminated windows are the most popular option for shop faces because they are sturdy, offer a perfect view inside, and won't shatter from impact in the event of a break-in attempt.

Suppose your shop requires a bit more privacy, like a restaurant, salon, massage parlour, medical clinic, etc. In that case, there are plenty of other options which still make your shopfront attractive and give you better control over privacy. Here you have several options; what you choose is purely up to the function and the look you'd like to achieve. Frosted or tinted glass can limit view inside and out. Framed panels still offer a full both-way view but with slightly more privacy. For the best of both worlds, Switchable Smart Glass lets you switch between a frosted and clear look with the switch of a button. That way, you're in complete control of what people are seeing.

The Display

Now your shop is clear and open, it's time to think about what you want to show off. A good window display tells a story or includes just enough to get the customer invested. This is your chance to show why your store is different to the others, or advertise the newest stock or promotions available for customers. Plus, the best thing is this works as an advertisement where the only cost is a bit of floor space!

Why Are They Important

When it comes to getting customers into your shop, they need to find your storefront appealing. That means they need to like your stock on display; if not, you've given them no further reason to trust you over rival businesses.

First, you need to establish a base - tell them what you do and what you sell. If you sell clothing, they need to like the outfits on the mannequins. If you offer a service, it needs to be clear what the service in question is.

Next, you have the incentive, your sales banners, promotion offers, anything that will make a person commit to purchase now instead of looking for something similar online.

And should time or budget allow it, you add some flair. These are your props or television displays, splashes of colour and interest points.

Once all of these elements are included - bam! You have a solid window display. Just remember to keep it appealing to the eye and don't oversaturate your windows. A busy display is just as off-putting as an empty one.

The Journal of Retailing and Consumer Services reported that passersby were 5x more likely to visit a store on a whim if the store had a well-executed shopfront. Remember to switch it up and keep it interesting for regular store goers, though. You want to be bringing those regulars in often.

Benefits of Window Displays

Sure, there are other ways to make your shop-face appealing to customers. Signage, large wraps, or a wide-open door are just a few examples. But when it gets down to the nitty-gritty, quality windows have all the benefits of the other options.

Some of the benefits a window display has are:

They've versatile and can be changed regularly without waiting for signage or banners to be produced and printed.
As we mentioned earlier, they're cost-effective and can be done with objects you already have in store.
They're easy to change, so your shop can always look fresh and enticing throughout the year.

Want To Stand Out?

A Polytron, we make glass that you haven't seen anywhere else. Our Switchable Glass is sure to make your business stand out. Check it out in action for yourself, or call us to see why it's a fit for your store.

If you want a classic look with unrivalled durability, see our Polystrong Structural Glass for your storefront. We will cut it to size, deliver it quickly and set you up with a quality glazier to handle the install. All you have to do is enjoy your brand new windows. We've replaced the windows on shops new and old. If you have any questions about creating your dream shopfront, get in touch with our team today!